Pit-friendly and planet-friendly deodorant delivered in a refillable container.

After an initial successful launch by SABWALLS, Helmm asked our team to refresh the visual identity and website to refine the overall look and feel of the brand experience. With a growing assortment of products and new collections being dropped, it was important for Helmm to have a brand system that supports growing product lines and a user experience optimized for the best product discovery and path to purchase.