Fi, a leading innovator in pet technology, is transforming the way dog parents connect with their pets through real-time GPS tracking, health insights, and smart behavior tools—all driven by a mission to strengthen the human-dog bond.

SABWALLS has played a vital role in supporting Fi’s growth by collaborating closely with Partnership Managers to create tailored marketing collateral and content that equips a team of 9+ sales and marketing reps with the assets they need to succeed. With over 100 outbound touchpoints per week, SABWALLS ensures brand consistency across all verticals—whether targeting rescue organizations, veterinary offices, breeders, dog parks, groomers, retail partners, or influencer campaigns.

By customizing messaging and visual identity to align with each channel while preserving Fi’s core brand voice, SABWALLS has helped boost weekly conversion rates to 2–5%, supporting scalable growth through refined and repeatable outreach systems.

In addition, SABWALLS works cross-functionally with major retail partners such as Chewy and Costco to prepare for product launches, ensuring go-to-market readiness across packaging, creative, and channel-specific strategy. This collaborative, brand-first approach continues to position Fi as a leader in the pet tech space while building trusted partnerships across the pet industry ecosystem.